Ineos may still have some convincing to do when it comes to winning over Manchester United fans, but they are already laying the groundwork for the upcoming summer transfer window. The club has endured a challenging campaign, currently sitting in 14th place in the Premier League under manager Ruben Amorim.
Since taking over from Erik ten Hag, Amorim has struggled to find consistency, adding to the club’s frustrations. Off the pitch, financial difficulties have compounded the situation, with Ineos recently announcing another round of job redundancies as part of ongoing cost-cutting measures.
Despite these obstacles, Ineos has made a crucial decision that could significantly influence Manchester United’s transfer strategy in the coming months. Christopher Vivell, who initially joined the club on a temporary basis, has now been handed a long-term contract and will serve as United’s director of recruitment.
His appointment is expected to have a major impact on how the club approaches the transfer market, as he will be working closely with technical director Jason Wilcox to reshape the squad.
Vivell’s arrival comes at a time of major restructuring within United’s recruitment department, following the abrupt departure of Dan Ashworth. With Ashworth no longer part of the club’s plans, Vivell is set to assume greater responsibility in shaping the team’s future. He has an impressive track record, having played a crucial role in Red Bull Salzburg’s acquisition of Erling Haaland. Given his past experience, Vivell’s focus could now shift to another highly-rated striker: Benjamin Šeško of RB Leipzig.
United have been keeping tabs on Šeško for a while, and Vivell’s previous ties to the player only strengthen the possibility of a move. The club’s struggles in front of goal this season have further highlighted the need for reinforcements in attack, particularly with Rasmus Højlund enduring an extended goal drought.
Šeško, known for his physical presence and technical ability, could be the perfect addition to United’s forward line. However, the competition for his signature is expected to be fierce, with Arsenal reportedly stepping up their pursuit of the Slovenian forward.
Arsenal’s strong position as Premier League title challengers and their likely participation in next season’s Champions League could give them the upper hand in negotiations. Meanwhile, United’s uncertain European prospects may make their task more difficult.
Even so, Vivell’s influence could be pivotal in persuading Šeško to opt for a move to Old Trafford. Having previously praised the young striker’s potential and talent, Vivell’s admiration for him might be a key factor in convincing him to join United.
While United face stiff competition in their pursuit of Šeško, their recruitment team, under Vivell’s leadership, appears determined to strengthen the squad. His appointment represents a clear statement of intent as the club seeks to rebuild. If Vivell’s influence helps Manchester United secure one of Europe’s most promising young strikers, it could prove to be a defining moment in their efforts to return to the top level of football.
